At present times, when the competition in the market is becoming tougher day by day, you simply cannot take any chance and put your corporate reputation at risk. Maintaining the online reputation is an important part of your overall business success because your potential customers and clients get to know about your business from the information that is available online. Therefore, any negative information about your business visible on the search engines will mean portraying a wrong image about the business to them. Hence it is essential to keep an eye on whatever is being published on the web about the business and as soon as you see any negative information or content that is not healthy for your business, take a firm step instantly.